Trump's Exec Order #14154 Could Be a "Millionaire-Maker"

Trump's next move could cement his legacy--and trigger a historic wealth boom. Ex-presidential advisor Jim Rickards reveals how it could hand millions a shot at true financial freedom. Watch the urgent interview while it's still free.

Trump courts conservative male influencers to try to reach younger men

MATT BROWN
August 31, 2024

WASHINGTON (AP) -- At first glance, there's little that a 78-year-old former president and a 23-year-old internet personality might have in common.

Donald Trump admitted in a recent appearance on Adin Ross' show that he only "more or less" understood livestreaming, the publishing of live video on social media. But he told Ross he appreciated that the show was part of "the new wave" of information -- and he credited his youngest son, 18-year-old Barron, for helping educate him.

"My son's told me about you, and they told me about how big, he said, 'Dad, he's really big,'" Trump said during their two-hour conversation.

Trump's campaign has fully embraced the bravado-filled, macho, often contrarian online spaces popular with a subset of younger men on livestreaming platforms like Twitch and Kick, as well as on YouTube, TikTok and Instagram. The former president has appeared with the influencer Logan Paul, another personality Trump said was a favorite of his youngest son, and spoke on X with multibillionaire Elon Musk, a figure revered by many younger conservatives.

The computer scientist and podcaster Lex Fridman, who also has a large audience of mostly younger men, said he will soon host an episode with Trump.

Both Trump and Vice President Kamala Harris are competing for voters who increasingly get most of their news from non-traditional sources. Trump's campaign aides talk to conservative influencers about potential topics and guests, while the Harris campaign credentialed around 200 content creators to the recent Democratic National Convention, with some getting free hotel stays and other perks from aligned liberal groups to be in Chicago.

"This election is where influencers as news sources have really matured into a place where campaigns have real outreach programs and treat them almost like segments of the media," said Tammy Gordon, a digital communications strategist. "And that's one of the really neat things about the evolution of political advertising. Plus, the scary thing is that you can so finely slice and dice the electorate that you're feeding different messages in different places.

"That's both a cool thing about technology and a terrifying thing about political advertising," she added.

It is unclear how much the Trump campaign's ventures into online media will boost his campaign. The same social media platforms are filled with content creators highly critical of the former president who go viral by the same algorithms as Ross and other pro-Trump personalities.

But Trump cultivating memes is in some ways an evolution of the strategy he used to boost his persona as a playboy, businessman and mogul. That image helped make him a New York tabloid darling in the 1980 and 1990s, a television personality with "The Apprentice" in the 2000s and, ultimately, president in the 2010s.

The campaign now hopes to leverage Trump's celebrity and bombast to garner attention online and in traditional media in ways that implicitly push his message to audiences who may not pay attention to political news. It views men under 50, including many Black and Hispanic men, as key demographics where Trump can make inroads.

Younger Americans, communities of color and immigrant communities are all more likely than older or white Americans to receive their news online or from social media.

In his appearance with Trump, Ross toned down his normally provocative persona and swapped out his normal discussion topics of video games, sports and women for Trump's foreign policy and immigration talking points.

Ross gifted Trump a Rolex watch and then walked with him to sit inside a Tesla Cybertruck decaled with a picture of the former president's face after the July assassination attempt at a rally, along with images of a bald eagle and an American flag. Then the two danced outside the truck.

Ross is an internet personality who gained prominence in 2020 by livestreaming video games with now-professional basketball player Bronny James, son of NBA legend LeBron James, and later appearing with rappers like Lil Uzi Vert. He became known for making provocative comments about sexuality and women on his livestreams.

His stunts regularly brought him an audience of hundreds of thousands of mostly men but also suspensions across platforms for repeatedly using slurs and other transgressions. He was permanently banned from Twitch in 2023 for what the platform called "hateful conduct." He increasingly espoused right-wing political views as he developed friendships with figures like Andrew Tate, a controversial influencer who was recently put under house arrest over new allegations of human trafficking with minors.

The presidential campaign is hitting its apex at a time of perceived challenge for many young men, particularly those without a college degree who are struggling economically. Conservative politicians and internet personalities have sought to address a bevy of grievances.

Solomon Brent is one of four men who post daily reaction videos to their YouTube channel, CartierFamily, offering their Gen Z, Black, right-wing perspective on the political news of the day to more than 1 million subscribers with hyperbolic headlines and casual conversation. They joke about former CNN host Don Lemon, praise conservative commentators who "destroy" and "obliterate" liberal politicians and activists, and mix their banter in with everyday debates over relationships, sports, music and other ostensibly non-political topics.

"I think they just see our raw, honest opinions. We just pull up a clip that we've seen happen for the day and we just react to it," Brent said. "We keep it all the way real about pretty much everything."

The videos have found appeal with an audience that is overwhelmingly male and under the age of 40, the group said, citing YouTube's analytics.

After garnering a following online with their videos, the group behind CartierFamily met top Trump aides at a 2021 Turning Point USA event, who have since "connected some dots for us," Brent said, with political connections, amplifying content and flagging stories to discuss to their audience.

The Trump campaign declined to disclose the number of online conservative creators it is working with in a similar manner to CartierFamily.

"Our strategy has always been to meet voters where they are and that means entering nontraditional media spaces," said Janiyah Thomas, the Trump campaign's Black media director. "Black podcasters hold significant influence over this election, and it is important to utilize diverse voices to amplify our message to the Black community."

Harris' presidential candidacy, meanwhile, has ignited an explosion of organic engagement online that the campaign has sought to harness, especially on platforms popular with younger Americans and people of color like Instagram, TikTok and YouTube.

The campaign is paying close attention to Harris' online footprint and responding with its own content echoing its newfound online supporters. Creators have also been welcomed by the broader progressive movement; multiple creators confirmed that liberal groups closely aligned with Democrats offered perks like paid flights, parties and hotel rooms to cover the Democratic National Convention in Chicago.

Harris is also capitalizing on the White House's years of engagement with the influencers to promote its agenda and hear their interests.

"I think there's a lot to critique about (Biden) but, comparatively, the Republican Party doesn't have the same level of support or creator outreach," said Kahlil Greene, a TikTok influencer who creates American history videos that often go viral across platforms. "If I had to give them a review, I would definitely rate it positively. And I think they have really pioneered a new way of interacting with the public that, no matter how you feel about the details you can critique, you have to give them credit for that."

Continue Reading...

Popular

Scaramucci Says Trump Is Souring on VP Vance: 'The President Will Make Him More Irrelevant'

Anthony Scaramucci predicts a political tumble for Vice President Vance, suggesting that President  Trump is increasingly discontented with him.

Edmunds small sedan test: 2025 Honda Civic vs. Kia K4

When budgets are tight, it’s hard to beat a small sedan for value. Better yet, the modern models in the class are stylish, roomy and technologically advanced. The is one of the most popular models on sale, and it faces new competition from the , which replaces the previous Forte in that automaker’s lineup. How well does the K4 stack up? Edmunds compared the new K4 with the benchmark Civic to find out.

Defi Coin Triggers All "Buy" Signals and Could Break Out Soon - Ad

Some are calling this the most promising DeFi project since Ethereum itself. Here's the #1 DeFi Coin Set to Soar. While Bitcoin grabs headlines, this lesser known DeFi coin is quietly gearing up for a monster rally. Experts say now is the time to buy before it reaches escape velocity.

Apple Labor Cases Frozen By NLRB After Trump Nominates Company's Attorney As General Counsel: Report

The National Labor Relations Board has frozen two cases against Apple Inc. days after President Donald Trump nominated Crystal Carey, an attorney representing the tech giant, to be the agency's general counsel.

Trump's latest auto tariffs explained: What car buyers should know this year

DETROIT (AP) — President Donald Trump’s are sending more tremors through an industry already being pummeled by and . The new tariffs, announced Wednesday, are likely to jack up new vehicle prices and will also impact the used car market.

The Most Important "AI Stock" You've Never Heard Of - Ad

The AI revolution is moving faster than anyone expected. But what no one is talking about is the one company AI simply can't exist without. It may be the single most important AI investment, yet most people don't even know its name. For now. The moment Wall Street catches on, this $20 stock could explode.

JP Morgan Launches New ETF To Tap Into US Large-Cap Growth: JUSA Hits NYSE

J.P. Morgan Asset Management launched the JPMorgan U.S. Research Enhanced Large Cap ETF, or JUSA on the New York Stock Exchange, expanding its research enhanced ETF offerings.

Canada's oldest company to liquidate all but 6 stores starting Monday

TORONTO (AP) — An Ontario court on Friday gave Hudson’s Bay, Canada’s oldest company, permission to start liquidating all but six of its stores on Monday.

Elon's Biggest Secret Could Save Your Retirement - Ad

From a near-fatal car crash to surviving deadly malaria, Musk's fearless drive built Tesla, SpaceX, and Starlink. Now, he's warning America--and smart investors are listening. Discover the Trump IRS Loophole to protect your IRA & 401(k).

Eyeing China threat, Trump announces Boeing wins contract for secretive future fighter jet

WASHINGTON (AP) — President Donald Trump announced Friday that Boeing will build the Air Force’s future fighter jet, which the Pentagon says will have stealth and penetration capabilities that far exceed those of its current fleet and is essential in a potential conflict with China.

10 IRA mistakes to avoid

From contributions to conversions to distributions, don’t fall into these traps when managing your IRA.

Brace Yourself for Jeff Bezos' "Amazon Helios" - Ad

Amazon delivers 20 million packages a day... powers some of the most popular websites... delivers medication to half of the U.S. population... and even produces award-winning films and TV shows. But a Wall Street legend -- twice featured on 60 Minutes -- predicts that "Amazon Helios" will be bigger than all of those... COMBINED.

Hooters restaurant chain, known for skimpy wait-staff outfits, files for bankruptcy protection

BANGKOK (AP) — Hooters, the U.S.-based restaurant chain known for chicken wings and “Hooters Girls” skimpy wait-staff outfits, has filed for bankruptcy protection.

Tokyo Gas purchases Chevron's Texas gas assets for $525 million

TOKYO (AP) — TG Natural Resources, owned by Tokyo Gas Co. and Castleton Commodities International, is acquiring a 70% stake in the East Texas gas assets of Chevron U.S.A. Inc., a subsidiary of Chevron Corp., for $525 million.

Tiny AI Firm Could Outperform NVIDIA - Ad

This could be the single-biggest investment opportunity of the AI era. As AI's rapid expansion pushes energy needs to levels comparable with entire nations... A small company's innovative technology stands ready to tackle this challenge and satisfy the escalating power requirements of AI. Remarkably, its stock is currently available for just a few dollars.

States team up to defend green transportation projects targeted by Trump

CHICAGO (AP) — Hundreds of bicycle advocates were at an annual summit this month in Washington, D.C., when their cellphones lit up over breakfast with an urgent email warning that President Donald Trump's had just halted federal for bike lanes.

Tesla Vandalism: No Coordinated Efforts Detected, Experts Dispute Elon Musk And Trump's Allegations

Law enforcement and experts have found no evidence of coordinated attacks on Tesla properties, despite claims by Elon Musk and Donald Trump.

Crypto Does WHAT to Retirement Accounts? - Ad

If you're thinking about retirement... THIS is what crypto does to retirement accounts. Best-selling author and hedge fund manager James Altucher reveals the details.

A New Hampshire ski resort bets on tech to compete with industry giants

JACKSON, N.H. (AP) — A skier since age 4, Thomas Brennick now enjoys regular trips to New Hampshire’s Black Mountain with his two grandchildren.

No.1 Opportunity for 2025 [Take Action Now!] - Ad

Starlink's potential IPO Could Be the Biggest in History--Silicon Valley insider James Altucher has uncovered a way to profit BEFORE the IPO--with as little as $50. Musk's $180B giant is set to launch--will you miss out? Claim your spot before it's too late.

Aircraft catches fire after landing in Denver, sending passengers onto wing as smoke engulfs plane

DENVER (AP) — A after it diverted mid-flight and landed at Denver International Airport sent fleeing passengers to a wing amid billowing clouds of smoke. Airport officials said 12 people were taken to hospitals with minor injuries.

'Horrific Report': Economists Warn Consumer Confidence Collapse Signals Economic Trouble

U of Michigan consumer confidence survey shows rapid decrease amid high inflation expectations, economists warn of bad omen for US economy.

Buffett's $29B Oil Bet--Here's How to Earn 22% Yields Monthly - Ad

Buffett is loading up on oil stocks--10% of his portfolio is now in energy. But while he earns modest dividends, we've found an ETF yielding 22% annually with monthly payouts! Get the full details now--before the next oil surge!

Dow wants to power its Texas manufacturing complex with new nuclear reactors instead of natural gas

Dow, a major producer of chemicals and plastics, wants to use next-generation nuclear reactors for clean power and steam at a Texas manufacturing complex instead of natural gas.

Maverick Trader Reveals 97% Accurate System - Ad

This man's simple strategy makes money in any market...With a 97% accuracy at hitting winners over the past 8 years!

Live Nation Shares Slide As Trump Moves To Sign Executive Order On Ticket Scalping

Live Nation Entertainment shares turned lower after the market close on Monday following reports President Donald Trump is preparing to sign an executive order to stop ticket scalping.

Trump's Crypto Boom: The Hidden Opportunity in Today's Dip - Ad

Few realize Trump is systematically engineering a massive wealth transfer through crypto. His team is dismantling barriers, creating a national reserve, and setting the stage for an unprecedented bull run. This temporary price dip is the perfect entry window.

Google In Advanced Talks To Buy Cybersecurity Startup Wiz For $30 Billion — Largest Deal Ever Amid Antitrust Uncertainty: Report

Google is reportedly in advanced talks to acquire cybersecurity startup Wiz for $30 billion, marking its largest-ever deal and a major bet on cloud security amid ongoing antitrust scrutiny.

Elite Investors Are Buying This Dip Like Crazy - Ad

While everyday investors panic, billionaires are quietly accumulating crypto at these "artificially suppressed" prices. They know Trump's pro-crypto policies and institutional adoption are creating a coiled spring ready to explode upward once uncertainty clears. History shows these fear moments create the biggest fortunes.

A federal lawsuit says the Trump administration has unlawfully shuttered the Voice of America

A lawsuit filed late Friday accuses the Trump administration of the Voice of America and asks a federal court to restore the outlet that for decades has supplied news about the United States to nations around the world — including many that lack a free press of their own.

Microsoft, Amazon, and OpenAI Pour Billions Into Breakthrough Tech - Ad

We're heading into the biggest energy crisis we've ever faced. The computational power needed for AI models is DOUBLING every six months...That's why tech companies are investing BILLIONS into an AI "Master Key" technology that's crucial for the advancement of AI...And there's one pioneering company at the forefront of its development.

Flights resume at London Heathrow after a daylong closure sparked travel chaos around the world

LONDON (AP) — London Heathrow Airport said it was “fully operational” on Saturday, after an sparked by an electrical substation fire. But airlines warned that severe disruption will last for days as they scramble to relocate planes and crews and get travelers to their destinations.

Valaris Needs More Cost-Cutting To Hit 2025 EBITDA Target: Analyst

JP Morgan lowers price target to $38, and warns of the need for further cost-cutting to meet 2025 EBITDA guidance amid ongoing market challenges.

DOGE's Next Target Set To Hand 401K Savers A Windfall? - Ad

Musk's Department of Government Efficiency has already uncovered $55B in waste--and Trump's backing his plan to return $2T in savings to taxpayers. But why wait? Unlock a legal Trump IRS loophole to protect & grow your wealth NOW!

NASA's stuck astronauts welcome their newly arrived replacements to the space station

CAPE CANAVERAL, Fla. (AP) — Just over a day , a SpaceX crew capsule arrived at the International Space Station on Sunday, delivering the replacements for NASA’s .

Trending Now

Information, charts or examples are for illustration and educational purposes only and not for individualized investment management This message contains commercial elements, such as advertising. We only send these offers to those who have opted in to our newsletter. Past performance is not indicative of future results. For these reasons we strongly suggest trading in a DEMO/Simulated account. The information provided by us is for educational and informational purposes only. We make no representations or warranties concerning the products, practices or procedures of any company or entity mentioned or recommended and have not determined if the statements and opinions of the advertiser are accurate, correct or truthful. If you use, act upon or make decisions in reliance on information contained or any external source linked within it, you do so at your own peril and agree to hold us, our officers, directors, shareholders, affiliates and agents without fault.

Copyright activatrade.ca
Privacy Policy | Terms of Service