Keep This Stock on Your Watchlist

They're a private company, but the same firms that backed Uber, eBay, and Venmo already invested in Pacaso. They've even reserved their Nasdaq stock ticker.

Artificial intelligence helps break barriers for Hispanic homeownership

FERNANDA FIGUEROA
September 04, 2025

For many Hispanics the road to homeownership is filled with obstacles, including loan officers who don't speak Spanish or aren't familiar with buyers who may not fit the boxes of a traditional mortgage applicant.

Some mortgage experts are turning to artificial intelligence to bridge the gap. They want AI to help loan officers find the best lender for a potential homeowner's specific situation, while explaining the process clearly and navigating residency, visa or income requirements.

This new use of a bilingual AI has the potential to better serve homebuyers in Hispanic and other underrepresented communities. And it's launching as federal housing agencies have begun to switch to English-only services, part of President Donald Trump's push to make it the official language of the United States. His executive order in August called the change a way to "reinforce shared national values, and create a more cohesive and efficient society."

The number of limited-English households tripled over the past four decades, according to the Urban Institute, a nonprofit research organization based in Washington, D.C. The institute says these households struggle to navigate the mortgage process, making it difficult for them to own a home, which is a key factor in building generational wealth.

Bilingual AI helps demystify home loans

The nonprofit Hispanic Organization of Mortgage Experts launched an AI platform built on ChatGPT last week, which lets loan officers and mortgage professionals quickly search the requirements of more than 150 lenders, instead of having to contact them individually.

The system, called Wholesale Search, uses an internal database that gives customized options for each buyer. HOME also offers a training program for loan officers called Home Certified with safe-paced classes on topics like income and credit analysis, compliance rules and intercultural communication.

Cubie Hernandez, the organization's chief technology and learning officer, said the goal is to help families have confidence during the mortgage process while pushing the industry to modernize. "Education is the gateway to opportunity," he said.

HOME founder Rogelio Goertzen said the platform is designed to handle complicated cases like borrowers without a Social Security number, having little to no credit history, or being in the U.S. on a visa.

Faster applications for buyers

Loan officer Danny Velazquez of GFL Capital said the platform has changed his work. Before, he had to contact 70 lenders one by one, wait for answers and sometimes learn later that they wouldn't accept the buyer's situation.

The AI tool lets him see requirements in one place, narrow the list and streamline the application. "I am just able to make the process faster and get them the house," Velasquez said.

A homebuyer's experience

One of Velazquez's recent clients was Heriberto Blanco-Joya, 38, who bought his first home this year in Las Vegas. Spanish is Blanco-Joya's first language, so he and his wife expected the process to be confusing.

Velazquez told him exactly what paperwork he needed, explained whether his credit score was enough to buy a home, and answered questions quickly.

"He provided me all the information I needed to buy," Blanco-Joya said. "The process was pleasant and simple."

From their first meeting to closing day took about six weeks.

Safeguards for accuracy

Mortgage experts and the platform's creators acknowledge that artificial intelligence creates new risks. Families rely on accurate answers about loans, immigration status and credit requirements. If AI gives wrong information, the consequences could be serious.

Goertzen, the CEO of HOME, said his organization works to reduce errors by having the AI pull information directly from lenders and loan officers. The platform's database is updated whenever new loan products appear, and users can flag any problems to the developers.

"When there are things that are incorrect, we are constantly correcting it," Goertzen said. "AI is a great tool, but it doesn't replace that human element of professionalism, and that is why we are constantly tweaking and making sure it is correct."

Loan officers welcome AI support

Jay Rodriguez, a mortgage broker at Arbor Financial Group, said figuring out the nuances of different investors' requirements can mean the difference between turning a family away and getting them approved.

Rodriguez said HOME's AI platform is especially helpful for training new loan officers and for coaching teams on how to better serve their communities.

Another company is testing similar AI tools

Better Home & Finance Holding Company, an AI-powered mortgage lender, has created an AI platform called Tinman. It helps loan officers find lenders for borrowers who have non-traditional income or documents, which is common among small business owners.

They also built a voice-based assistant called Betsy that manages more than 127,000 borrower interactions each month. A Spanish-language version is in development.

"Financial literacy can be challenging for Hispanic borrowers or borrowers in other underserved populations," Pierce said. "Tools like Betsy can interact and engage with customers in a way that feels supportive and not judgmental."

Continue Reading...

Popular

London's subway system is grinding to a halt as Underground staff go on strike

LONDON (AP) — Thousands of staff on Sunday began a series of strikes over pay and conditions that threaten to shut down the subway system used by millions of people a day.

Trump's Tariffs, Wall Street's Fear Gauge And A Veteran Economist's Dire Warning: This Week In Economy

Markets kicked off September on shaky ground as tariffs, weak jobs data, and warnings of a global collapse rattled investor confidence and fueled volatility.

Tens of Millions in Interest Saved. Zero-Party Data Is Next. - Ad

Over $8mm in annual payments revenue. That's the floor. The ceiling? Zero-party data licensed through AI Agents in a $4.4T market. The shift from cookies to consumer-owned data is here.

FCC taking steps that would allow US prisons to jam prisoners' cellphone signals

CHAPIN, S.C. (AP) — Federal officials on Friday said they are taking steps that will give state and federal prisons the right to smuggled to inmates, devices they argue allow prisoners to plot violence and carry out crimes.

The cork in your wine bottle is one of very few products that dodged Trump's tariffs

RIO FRIO, Portugal (AP) — U.S. winemakers have something to celebrate: they’re popping aren’t subject to tariffs.

October 16 Changes the Microchip Game - and Investing - Ad

George Gilder-dubbed "America's #1 Futurist"-says while everyone's chasing AI, the real opportunity is in a 4-nanometer tech millions of times more complex. It's not another chip - it replaces them. Now built in Arizona, Gilder says 3 companies tied to this "super-convergence" could soar.

Jim Cramer: Sell Chime, Get This Buy Now Pay Later Stock Instead

Chime Financial, on Aug. 22, announced a strategic partnership with Workday to advance financial wellness in the workplace.

Sikh truckers see spike in anti-immigrant vitriol after deadly Florida crash

Members of California’s Sikh trucking community say a deadly crash involving one of its own, which triggered heated national , has led to a spike in anti-Sikh rhetoric.

The Tesla Shock Nobody Sees Coming - Ad

While headlines scream "Tesla is doomed"...Jeff Brown has uncovered a revolutionary AI breakthrough buried inside Tesla's labs. One that is helping AI escape from our computer screens and manifest itself here in the real world all while creating a 25,000% growth market explosion starting as early as October 23rd.

Elon Musk in line for $1 trillion pay package if Tesla hits aggressive goals over next 10 years

could be in line for a payout of $1 trillion if his electric car company meets a series of extremely aggressive targets over the next 10 years, according to documents released by the company.

Bill Ackman Has 70% Of His Portfolio Invested In These 5 Stocks: Here's What Q2 13F Filings Show

Discover how Bill Ackman invested ~70% of his $13.7M portfolio in 5 stocks like UBER & AMZN per Q2 2025 13F filings. Explore top holdings now!

Major Investors Bet Big on This "Unlisted" Stock - Ad

When the former Zillow exec whose first venture sold for $120M starts a new company, people notice. No wonder the VCs behind Uber and eBay also backed Pacaso. Their platform sells fractions of premier properties, rewriting a $1.3T market. And it works, earning over $110M in gross profit to date.

Third Richest Woman In The World Eyes New York Giants Stake For Future Growth

One of the richest women in the world could have her eyes on more sports team ownership with a stake in the New York Giants.

780,000 pressure washers are under recall after some consumers report explosions and impact injuries

NEW YORK (AP) — About 780,000 pressure washers sold at retailers like Home Depot are being recalled across the U.S. and Canada, due to a projectile hazard that has resulted in fractures and other injuries among some consumers.

How to Hack a $1.3 Trillion Industry - Ad

Forget concrete. The new foundation for real estate success is digital, and Pacaso leads the way. Led by former Zillow execs, their tech hacks a $1.3T market by letting buyers co-own homes worldwide. They've already earned $110M in gross profits and reserved the Nasdaq ticker PCSO.

Scott Bessent Says 'Fed Must Change Course' As Trump Weighs Jerome Powell Successors, Treasury Secretary Calls For 'Nonpartisan Review'

U.S. Treasury Secretary Scott Bessent called for sweeping reforms at the Federal Reserve, accusing it of fueling inflation and inequality, as President Donald Trump weighs potential successors to Fed Chair Jerome Powell.

Inside Warren Buffett's Decision to Keep Leading Berkshire Hathaway in His 90s

Warren Buffett's retirement decision has sparked debates about his reasons for working past the typical retirement age and his current choice to step aside.

TikTok + Touchdowns = Momentum - Ad

NIL deals and social media clout are now driving merch sales into the billions. One Nasdaq disruptor is first to align with a football dynasty and a commerce giant.

Koch family agrees to buy a 10% stake in the NFL's New York Giants, AP source says

The Koch family has agreed to purchase a 10% stake of the NFL's New York Giants, according to a person familiar with the deal.

When Alabama Wins, This Nasdaq Brand Wins Too - Ad

With equity in the brand and athletes pushing viral drops, the University of Alabama is betting on more than just football wins. This company built the tech-and got the team on board.

A Chinese mining company is accused of covering up the extent of a major toxic spill in Zambia

LUSAKA, Zambia (AP) — A Chinese-owned mining company has been accused of covering up the extent of that polluted a major river that millions rely on with cyanide and arsenic.

Keep This Stock on Your Watchlist - Ad

They're a private company, but the same firms that backed Uber, eBay, and Venmo already invested in Pacaso. They've even reserved their Nasdaq stock ticker.

Takeaways from a hunt for 'secret' fresh water under the North Atlantic seabed

ABOARD LIFTBOAT ROBERT, North Atlantic (AP) — It turns out the Continental Shelf has been holding a secret from the ages. Beneath the sea floor off the U.S. northeast lies an enormous reserve of fresh water whose existence was long unknown, then was suspected and now is confirmed.

Bill Ackman Invests $1.27 Billion in Amazon, Adds To Google and More

Bill Ackman has made a hefty investment in Amazon, pouring in more than $1.27 billion within a span of three months.

Built for Gen Z. Backed by a Football Dynasty. - Ad

This brand's not Nike-and that's the point. It's fast, tech-driven, and built for viral drops. Now, it has equity backing from one of college sports' most iconic names.

Trump Dispels Health Rumors With Golf Outing, Vance Says President Is In 'Incredibly Good Health'

President Donald Trump was seen golfing at Trump National Golf Club in Sterling, Va., on Saturday, countering speculation about his health.

Keep This Stock on Your Watchlist - Ad

They're a private company, but the same firms that backed Uber, eBay, and Venmo already invested in Pacaso. They've even reserved their Nasdaq stock ticker.

Bitcoin, Ethereum Brace For US Labor Data As Experts Warn Of Cross-Asset Volatility

Markets prepare for US labor data, a critical input for Fed policymakers. Figures will impact job market, inflation, and asset values globally.

Mortgage Rates May Fall Before Fed's Much-Anticipated September Rate Cut: Here's Why

Banks may lower mortgage rates before Fed's Sept. 17 rate cut. 10-year Treasury yield and investor demand for mortgage securities may play a role.

Tens of Millions in Interest Saved. Zero-Party Data Is Next. - Ad

Over $8mm in annual payments revenue. That's the floor. The ceiling? Zero-party data licensed through AI Agents in a $4.4T market. The shift from cookies to consumer-owned data is here.

Social Security whistleblower who claims DOGE mishandled Americans' sensitive data resigns from post

WASHINGTON (AP) — A Social Security official who has filed a whistleblower complaint alleging the Department of Government Efficiency officials Americans' sensitive information says he's resigning his post because of actions taken against him since making his complaint.

XRP Slips Below $3 But It Will Outperform ETH From Here, Trader Touts

XRP (CRYPTO: XRP) is expected to outperform Ethereum (CRYPTO: ETH) in the upcoming months, according to market commentators bullish on the token’s futur

October 16 Changes the Microchip Game - and Investing - Ad

George Gilder-dubbed "America's #1 Futurist"-says while everyone's chasing AI, the real opportunity is in a 4-nanometer tech millions of times more complex. It's not another chip - it replaces them. Now built in Arizona, Gilder says 3 companies tied to this "super-convergence" could soar.

Mystery surrounds $1.2 billion Army contract to build huge detention tent camp in Texas desert

WASHINGTON (AP) — When last month awarded a contract worth up to $1.2 billion to build and operate what it says will become , it didn’t turn to a large government contractor or even a firm that specializes in private prisons.

Peter Thiel Believes You 'Get Many Chances' In Life, But If You Do This One Thing Then You Don't

Peter Thiel believes in multiple shots at success through persistence and resilience after early failures. PayPal's pivot to email payments is an example.

The Tesla Shock Nobody Sees Coming - Ad

While headlines scream "Tesla is doomed"...Jeff Brown has uncovered a revolutionary AI breakthrough buried inside Tesla's labs. One that is helping AI escape from our computer screens and manifest itself here in the real world all while creating a 25,000% growth market explosion starting as early as October 23rd.

ConocoPhillips says it will lay off up to 25% of its workforce, impacting thousands of jobs

NEW YORK (AP) — Oil giant ConocoPhillips is planning to lay off up to a quarter of its workforce, amounting to thousands of jobs, as part of broader efforts from the company to cut costs.

Trending Now

Information, charts or examples are for illustration and educational purposes only and not for individualized investment management This message contains commercial elements, such as advertising. We only send these offers to those who have opted in to our newsletter. Past performance is not indicative of future results. For these reasons we strongly suggest trading in a DEMO/Simulated account. The information provided by us is for educational and informational purposes only. We make no representations or warranties concerning the products, practices or procedures of any company or entity mentioned or recommended and have not determined if the statements and opinions of the advertiser are accurate, correct or truthful. If you use, act upon or make decisions in reliance on information contained or any external source linked within it, you do so at your own peril and agree to hold us, our officers, directors, shareholders, affiliates and agents without fault.

Copyright activatrade.ca
Privacy Policy | Terms of Service