My TOP Altcoin for Right Now Is...

Searching for the top investment opportunity in crypto? Look no further. Our $3 report gives you the full scoop. You'll get this exciting token's name, our recommended investment strategy, and growth projections. Time is of the essence with this one...

Radical Jaguar rebrand and new logo sparks ire online

JAIMIE DING
November 20, 2024

NEW YORK (AP) -- A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in brightly colored outfits -- and no car.

The rebrand, which includes a new logo, is slated to launch Dec. 2 during the Miami Art Week, when the company will unveil a new electric GT model. But Jaguar Land Rover, a unit of India's Tata Motors Ltd., has been promoting it online.

The Jaguar brand is in the middle of a transition to going all-electric.

"Copy Nothing," marketing materials read. "We're here to delete the ordinary. To go bold. To copy nothing."

The promotional video, posted on X and Instagram, shows models dressed in futuristic brightly colored outfits walking in an alien-like landscape. "Break Moulds," copy reads.

It drew ire online, with people complaining about the lack of a car and the confusing message. X owner Elon Musk wrote on X, "Do you sell cars?" People also complained about the new, stylized, logo. The "leaper" jaguar image has also been reimagined.

Charles Taylor, marketing professor at the Villanova School of Business in Villanova, Pennsylvania, said the promotional video strikes the wrong tone for potential buyers, and said the company is making a mistake by not using the brand's heritage as an elegant British high-performance sports car in its marketing.

"If they came back with a really good electric vehicle, they could build on their prior image as opposed to really throwing out the heritage of the brand and going in this kind of direction," he said. "It's hard to see how the market of people that would like that approach is large enough for them to thrive."

Rebranding is a common tactic for companies seeking to spark sales. Campbell Soup Co. on Wednesday officially changed its name to Campbell's Co., and companies like Airbnb and Instagram update their logos from time to time.

But if they strike a wrong chord, the result can be disastrous. Past rebranding failures include Tropicana changing its logo in 2009 to omit its trademark orange -- it soon changed it back. And Radio Shack rebranded to "The Shack" in 2008, alienating its core shoppers, before eventually filing for bankruptcy protection in 2015.

Jaguar Land Rover, based in Whitney, Coventry, in the U.K., did not return a request for comment.

Continue Reading...

Popular

Movie Review: Nicole Kidman commands the erotic office drama 'Babygirl'

The demands of achieving both one-day shipping and a satisfying orgasm collide in Halina Reijn’s a kinky and darkly comic erotic thriller about sex in the Amazon era.

Mary Trump's Warning: Donald Trump's Second Term 'Already Is More Dangerous Than the First'

Mary Trump, niece of President-elect Trump and one of his most vocal critics, has issued a stark warning about what to expect from her uncle's second administration.

There's Only ONE AI Company That Matters - Ad

It's not Nvidia, AMD, IBM, or any new startup. It's not even an artificial intelligence company... yet it holds the key to the entire AI market. Get all the details of the critical technology that the entire AI sector needs to survive.

Sam Altman-Backed Nuclear Power Startup Oklo Receives Outperform Rating From Wedbush Amid 'AI Revolution' Buzz

OpenAI CEO Sam Altman-backed nuclear power startup Oklo Inc. received an outperform rating from Wedbush Securities, marking another milestone in its push to power the artificial intelligence revolution through advanced nuclear technology.

A race is on to clean up shorelines off Crimea after tons of oil spills from damaged Russian ships

Cleanup continued in the Kerch Strait near Russian-occupied Crimea on Sunday, a week after at least 3,700 tons of low-grade fuel oil .

What's Going On in This Strange Facility Near Mar-A-Lago? - Ad

Most people have no clue this unassuming facility exists. Yet the minute Donald Trump takes office... This could be the most important building in America. More important than the Capital, the Pentagon... even the White House. Because this may well be the epicenter of Trump's New Manhattan Project.

Elon Musk Changes Tone, Applauds Speaker Johnson: 'It Went From A Bill That Weighed Pounds To One That Weighed Ounces'

Elon Musk praised Speaker Mike Johnson's revised spending package to prevent a government shutdown, calling it a significant improvement, after initially expressing skepticism about the plan.

Apple Developing Face ID Smart Doorbell To Unlock Doors By Late 2025

Apple Inc. is reportedly developing a smart doorbell camera with Face ID technology that could unlock doors using facial recognition.

Buffett, Bloomberg, & 48 Congress Members Are Buying 1 Sector - Ad

Why are Warren Buffett, Jeff Bezos, Michael Bloomberg, "The Walmart Family", Bill Gates, and 48 members of Congress shifting their stocks in a frenzy? And why are they all piling into ONE unique corner of the market... The last time we saw the world's wealthiest investors move their cash into this corner of the market, Stocks exploded 2,020%, 5,609% Even as high as 8,437% in just ONE year. Now, it's all happening again.

Apple's Near Term Success Will Be Driven By Strong Holiday Season, iPhone 16, Says Dan Ives — Analyst Sees Stock Hitting $300, Cupertino Hitting $4 Trillion Marketcap

Apple Inc. is on track to become the first company to reach a $4 trillion market capitalization by early 2025, driven by strong iPhone sales and artificial intelligence innovations, according to Wedbush Securities analyst Dan Ives.

Sell Nothing. Retire Early. Mission Complete. - Ad

What if you could retire in 3 years instead of 10-15? While everyone is trying to trade the market and gamble on poop coins and meme coins, some people are using a little known method to actually earn passive returns. We probably have 3 years to exploit this before the party is over. That's plenty of time to retire early in crypto.

Wall Street Analysts Are Bullish On Salesforce's AI Vision - Here's Why

Salesforce gets buy rating and price targets ranging from $375 to $440 from Wall Street analysts, after announcing Agentforce 2.0 launch and plans to hire 2,000 AI-focused salespeople in February 2025.

Is Artificial Intelligence the Biggest Bubble in History? - Ad

Is it any surprise 31 billionaires (including: Warren Buffett, Elon Musk, Jeff Bezos, and more) are quietly unloading their OWN stocks at record pace? They're getting OUT of AI (and Tech Stocks) before it's too late. But why? And WHERE are they moving their cash for the biggest profits, in 2024?

What a merger between Nissan and Honda means for the automakers and the industry

BANGKOK (AP) — Japanese automakers Honda and Nissan will attempt to merge and create the world’s third-largest automaker by sales as the industry undergoes dramatic changes in its transition away from fossil fuels.

Musk and Trump are viewed roughly the same by Americans, an AP-NORC poll finds

WASHINGTON (AP) — , clad in tuxedo and black tie, took the stage at President-elect Donald Trump's Mar-a-Lago resort shortly after the election with all the swagger of the winning candidate himself.

5 Stocks to Potentially Profit From Global Turmoil - Ad

Global violence grows, but these 5 military stocks could potentially skyrocket. Past gains hit 16,270%, turning $700 into $113K. Don't miss out this time...

US home sales hit fastest pace since March with more properties up for sale

Sales of previously occupied U.S. homes rose in November to their fastest pace since March with home shoppers encouraged by a wider selection of properties on the market, even as mortgage rates mostly ticked higher.

Man Who Called Nvidia Says "Buy These Five AI Stocks." - Ad

In 2016, Jeff Brown called Nvidia at a split-adjusted 66 cents. The company just became the world's third $3 trillion company...And the stock is up massively since Jeff's recommendation. Now, Jeff has found five under-the-radar stocks which could power your retirement. And it's in large part because these companies are connected to Elon Musk and Nvidia.

JPMorgan, Wells Fargo, BofA facing federal lawsuit over Zelle payment network fraud

A federal regulator sued JPMorgan Chase, Wells Fargo and Bank of America on Friday, claiming the banks failed to protect hundreds of thousands of consumers from rampant fraud on the popular payments network Zelle, in violation of consumer financial laws.

President-elect Trump transfers close to $4 billion worth of his Trump Media shares to a trust

Shares of Trump Media and Technology Group slid in midday trading Friday after President-elect Donald Trump transferred all of his shares into a revocable trust, according to a regulatory filing.

Scary Accurate AI Money Map Shows Strange Twist Coming for the Market - Ad

Over the last 5 years, this "scary accurate" AI Money Map has helped investors get in on the right stocks, at the right time -- during this AI revolution... Now it shows a strange twist is coming for the AI market that almost nobody sees coming... And worse still, no one's being warned about.

Jim Cramer Warns Nvidia's 'Vicious' And 'Fast' Reversal Is Coming Amid 174% Surge This Year And China Antitrust Probe

Jim Cramer cautioned investors about Nvidia Corp on Monday, predicting a potential market correction for the semiconductor giant that has seen its value surge 174% this year.

Japanese atomic bomb survivors say Nobel Peace Prize gives fresh impetus to disarmament push

TOKYO (AP) — Survivors of the U.S. atomic bombings on Hiroshima and Nagasaki said has given them a fresh incentive to campaign for nuclear disarmament ahead of the 80th anniversary of the 1945 attacks.

"This Will Be Worse Than the Great Depression, the Dot-Com Crash, and the 2008 Crisis Combined" - Ad

According to Dan Ferris, who has predicted nearly every major market crisis of the last 25 years, a new crisis in the US economy could soon cost you 50% of your portfolio or more if you don't prepare your wealth now. Especially if you're sitting on large gains.

It's beginning to look like another record for holiday travel

Drivers and airline passengers without better make a dash for it: it's beginning to look like another in the U.S.

Nissan, Honda expected to announce plans to merge, creating world's No. 3 automaker

TOKYO (AP) — Japanese automakers Nissan and Honda were expected to announce Monday that they are in talks on a merger that would catapult them to No. 3 in a global industry undergoing tectonic shifts as it transitions away from reliance on fossil fuels while facing intensifying competition from Chinese rivals.

Trump's New "AI Economy" Could Mint 22,000 New American Millionaires Every 30 Days - Ad

A tidal wave of new AI wealth is about to flow into the economy. However, the biggest gains may no longer come from the usual hot AI stocks you've been hearing lately. We reveal how you can get the names of all the stocks you should get into now for the biggest investment opportunities of your life.

Tech Titans Triumph: The Top 10 Billionaires Who Made Big Gains In 2024

America's wealthiest billionaires had an extraordinary year in 2024, with their fortunes growing at a rate far outpacing the 3% growth of the U.S. economy.

EV Lease Nearly Free With $0 Down, $0 Month Offer In This State

Select electric vehicle customers in one state can lease a new Fiat 500e for nearly $0 thanks to tax incentives.

Elon Musk: "The Government Is Out of Control." - Ad

Elon Musk says the government is going bankrupt. Seniors are getting crushed by inflation. But there is a way you could claim a chunk of over $1 trillion in spending, courtesy of Elon Musk.

Younger generations swap tradition for self-expression with holiday decorations

NEW YORK (AP) — Whether dressed in black, mimicking bare branches or decked out with enough bows for , the Christmas trees in some U.S. homes this year display an unconventional streak. They beckon visitors to behold the decorator's personality, not a mere symbol of Yuletide cheer.

Did Vladimir Putin Just Ban Bitcoin Mining In Russia? The Devil Is In The Details

The Russian government has announced a six-year ban on cryptocurrency mining in ten regions, effective Jan. 1, 2025, citing concerns over excessive energy consumption.

Man Who Predicted Trump 2016-2024: Secret Executive Order Will Disrupt Financial Markets - Ad

Jim Rickards, famed Trump 2016-2024 predictor and CIA advisor, just dropped a new bombshell: a secret executive order could disrupt markets. His latest prediction has major implications for your financial future.

Trump Continues Court Battle With Media With Lawsuit Against Des Moines Register

President-elect Donald Trump has intensified his legal assault on the media, filing multiple lawsuits seeking damages for what he claims are false or misleading reports.

China's Xi swears in new leader of casino hub Macao, telling the city to diversify economy

MACAO (AP) — Chinese President Xi Jinping urged the casino hub of Macao to diversify its economy as he swore in the former Portuguese colony's new government on Friday at an event marking the of its handover to China.

Elon's New Tech Could Be Bigger Than Tesla & SpaceX... Combined - Ad

Forget rockets or brain implants... Elon's new AI product could be his biggest invention yet. Jeff Brown tried it himself recently and caught his experience on camera. See this footage because according to Tesla Magazine, this new product "could well shape the technological and economic future of our society."

ChatGPT Maker OpenAI Drops o3 Reasoning Model As o1's Successor: Greg Brockman Calls It A 'Breakthrough'

OpenAI concluded its "12 Days of OpenAI" event by launching the o3 reasoning model, a major upgrade over its predecessor o1, showcasing significant advancements in problem-solving and coding capabilities.

Trending Now

Information, charts or examples are for illustration and educational purposes only and not for individualized investment management This message contains commercial elements, such as advertising. We only send these offers to those who have opted in to our newsletter. Past performance is not indicative of future results. For these reasons we strongly suggest trading in a DEMO/Simulated account. The information provided by us is for educational and informational purposes only. We make no representations or warranties concerning the products, practices or procedures of any company or entity mentioned or recommended and have not determined if the statements and opinions of the advertiser are accurate, correct or truthful. If you use, act upon or make decisions in reliance on information contained or any external source linked within it, you do so at your own peril and agree to hold us, our officers, directors, shareholders, affiliates and agents without fault.

Copyright activatrade.ca
Privacy Policy | Terms of Service