My TOP Altcoin for Right Now Is...

Searching for the top investment opportunity in crypto? Look no further. Our $3 report gives you the full scoop. You'll get this exciting token's name, our recommended investment strategy, and growth projections. Time is of the essence with this one...

Radical Jaguar rebrand and new logo sparks ire online

JAIMIE DING
November 20, 2024

NEW YORK (AP) -- A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in brightly colored outfits -- and no car.

The rebrand, which includes a new logo, is slated to launch Dec. 2 during the Miami Art Week, when the company will unveil a new electric GT model. But Jaguar Land Rover, a unit of India's Tata Motors Ltd., has been promoting it online.

The Jaguar brand is in the middle of a transition to going all-electric.

"Copy Nothing," marketing materials read. "We're here to delete the ordinary. To go bold. To copy nothing."

The promotional video, posted on X and Instagram, shows models dressed in futuristic brightly colored outfits walking in an alien-like landscape. "Break Moulds," copy reads.

It drew ire online, with people complaining about the lack of a car and the confusing message. X owner Elon Musk wrote on X, "Do you sell cars?" People also complained about the new, stylized, logo. The "leaper" jaguar image has also been reimagined.

Charles Taylor, marketing professor at the Villanova School of Business in Villanova, Pennsylvania, said the promotional video strikes the wrong tone for potential buyers, and said the company is making a mistake by not using the brand's heritage as an elegant British high-performance sports car in its marketing.

"If they came back with a really good electric vehicle, they could build on their prior image as opposed to really throwing out the heritage of the brand and going in this kind of direction," he said. "It's hard to see how the market of people that would like that approach is large enough for them to thrive."

Rebranding is a common tactic for companies seeking to spark sales. Campbell Soup Co. on Wednesday officially changed its name to Campbell's Co., and companies like Airbnb and Instagram update their logos from time to time.

But if they strike a wrong chord, the result can be disastrous. Past rebranding failures include Tropicana changing its logo in 2009 to omit its trademark orange -- it soon changed it back. And Radio Shack rebranded to "The Shack" in 2008, alienating its core shoppers, before eventually filing for bankruptcy protection in 2015.

Jaguar Land Rover, based in Whitney, Coventry, in the U.K., did not return a request for comment.

Continue Reading...

Popular

Top 3 Risk Off Stocks That May Collapse This Month

Three stocks in the consumer staples sector could be flashing a real warning to investors who value momentum as a key criteria in their trading decisions.

Is This Defi Coin Your Next "10-Bagger" Investment? - Ad

Our #1 pick in decentralized finance is largely overlooked by mainstream investors (for now). This governance token could skyrocket as DeFi adoption surges with the smart money and institutions.

China And Europe Markets Advance, Gold And Dollar Tick Higher - Global Markets Today While US Slept

US markets closed lower due to tech shares and UnitedHealth's decline. Jobless claims rose, while trade deficit narrowed. Asia markets mixed, oil prices fell.

Financial Crime Weekly: CEO Sentenced To 51 Months In Prison, Kiromic BioPharma Charged With Failure To Disclose Material Information

A CEO is sentenced to 51 months in prison for fraud and ordered to pay $6.1 million in restitution. Kiromic BioPharma is charged with failure to disclose material information.

Huge Tesla Pivot Changes Everything - Ad

Elon Musk's new plan for Tesla's future has nothing to do with electric cars...TechRadar reports it "will blow your mind..." & McKinsey says it "will shape the coming decade." We recently got our hands on a video clip detailing this breakthrough.

Intel, UnitedHealth And Rocket Lab Are Among Top 11 Large Cap Losers Last Week (Dec 2-Dec 6): Are The Others In Your Portfolio?

11 worst performing large-cap stocks last week: TPL, MCHP, INTC, KB, GWRE, TOST, UNH, ODFL, HAL, PKX, RKLB. Reasons include OPEC decision, CEO retirements, and conflicts.

What to stream: Paris and Nicole reunite, Romano and Kudrow team up and Indiana Jones quests

Angelina Jolie portraying opera singer Maria Callas in the movie “Maria” and a Jamie Foxx Netflix comedy special are some of the new television, films, music and games near you.

Gates-Backed Company Holds the Future of AI - Ad

Bill Gates is making his next big bet. And this time, it's with artificial intelligence. Over the last several years, Gates has quietly invested more than $750 million into this technology. And he's not the only one. Warren Buffett, Peter Thiel, Jeff Bezos, and others are in on it too. In this new exposé, Porter Stansberry shares all the details.

Hunt for the gunman who killed UnitedHealthcare's CEO heads into third day as new clues emerge

NEW YORK (AP) — As the investigation into a masked gunman who the head of one of the largest U.S. health insurers moved into its third day Friday, possible leads emerged about his travel before the shooting and a message scrawled on ammunition found at the crime scene.

AI Startup iGenius Taps Nvidia For AI Data Center In Italy Leveraging Blackwell Chips

In 2025, iGenius will build a large data center in Italy with 80 of Nvidia's advanced servers to develop open-source AI solutions for secure industries.

Elon Musk: "AI Will Run Out of Electricity ... in 2025" - Ad

This AI boom is going to push America's power grid to the brink... Elon Musk even recently said that AI could run out of electricity by 2025. This crisis may just reveal one of the greatest investment ideas we are ever going to find. My research has recently uncovered two companies that could make a massive difference today.

As data centers proliferate, conflict with local communities follows

ALEXANDRIA, Va. (AP) — Richard Andre Newman thought he would live the rest of his life in his quiet, leafy neighborhood in suburban . He was born and raised in Bren Mar Park, where children ride their bikes and neighbors wave hello.

Why Is Telomir Pharmaceuticals Stock Trading Higher On Tuesday?

Telomir Pharmaceuticals unveils preclinical data on Telomir-1, highlighting its potential in Type 2 diabetes, aging, and inflammatory diseases.

What's Going On in This Strange Facility Near Mar-A-Lago? - Ad

Most people have no clue this unassuming facility exists. Yet the minute Donald Trump takes office... This could be the most important building in America. More important than the Capital, the Pentagon... even the White House. Because this may well be the epicenter of Trump's New Manhattan Project.

SoFi Unlocks SpaceX Exposure For Retail Investors: Here's How

SoFi Technologies announced expanded access to alternative investments on Wednesday through three new private market funds, including the Cosmos Fund which exclusively holds SpaceX stock. 

My TOP Altcoin for Right Now Is... - Ad

Searching for the top investment opportunity in crypto? Look no further. Our $3 report gives you the full scoop. You'll get this exciting token's name, our recommended investment strategy, and growth projections. Time is of the essence with this one...

Warren Buffett Says Parents Should Do This One Thing Before They Die, Whether They Are Rich Or Not

Legendary investor Warren Buffett has a piece of critical advice for parents that he believes they should follow, regardless of their wealth status.

Bitcoin SV Is Up 80% Over The Past Month: What's Going On?

Bitcoin's historic rise past $100,000 this week has sparked a surge of activity across the cryptocurrency market, bringing renewed attention to Bitcoin SV (CRYPTO:

Has the Tech Stock Selloff Finally Arrived? - Ad

After soaring over 150% in 2024 alone... is it actually time to buy Nvidia? A 50-year Wall Street veteran gives his answer to Nvidia, right here...Including the name and ticker of one under-the-radar AI stock to buy instead of Nvidia... before Tuesday, December 3rd.

Wegovy Maker Novo Nordisk To Buy Novavax's Czech Republic Manufacturing Facility For $200 Million

Novavax sells Czech manufacturing facility to Novo Nordisk for $200 million, aiming to cut costs by $80 million annually and support its growth strategy.

Small business owners brace for Trump's proposed tariffs

Small businesses are bracing for stiff tariffs that President-elect has proposed as .

President Trump and Elon Musk Issue Stark Warning - Ad

Both President Trump and Elon Musk are warning about something that could send the market down 50%, real estate down 40% and savings accounts down 30%.

Bank of America signs again with FIFA for US-hosted Club World Cup that still has no TV deals

GENEVA (AP) — World Cup sponsor Bank of America teamed with FIFA for a second time Tuesday, signing for the Club World Cup that still has no broadcast deals just over six months before games start.

SoundHound AI Shares Are On The Rise Today: What's Going On?

Shares of SoundHound AI, Inc. (NASDAQ: SOUN) are trading higher Thursday after the company announced the deployment of its voice AI Smart Ordering system at all 130 Torchy's Tacos locations. Here's what you need to know.

Act by January 28th: Discover Elon's Mind-Blowing New Invention! - Ad

When you click here you'll discover what Elon Musk's newest invention can do... And how it works... You might think it's straight out of a sci-fi movie. But Elon just conducted a real-life test on a human, and the outcome was astonishing.

Sony-Honda EV Dream Collides With Trump-Backed Policy Shift Reality Ahead Of 2026 US Launch

Sony Group and Honda Motor's joint electric vehicle venture faces significant headwinds as it prepares to enter the U.S. market in 2026, amid expected policy changes under President-elect Donald Trump that could reshape the EV landscape.

[VIDEO] Watch Cannabis Farm Rattled By California's 7.0 Earthquake

Watch Humboldt Flower Company earthquake footage as a magnitude 7 quake shakes cannabis grow room, triggering a tsunami warning in California.

"This Will Be Worse Than the Great Depression, the Dot-Com Crash, and the 2008 Crisis Combined" - Ad

According to Dan Ferris, who has predicted nearly every major market crisis of the last 25 years, a new crisis in the US economy could soon cost you 50% of your portfolio or more if you don't prepare your wealth now. Especially if you're sitting on large gains.

Single Stock Blueprint Available Now - Ad

Market Wizard Larry Benedict is one of the most successful traders you'll ever meet...But he doesn't make money the traditional way. In short: It's a way to trade just one stock...And potentially make all the money you need to fast-track your retirement -- no matter what happens in the stock market.

TikTok defends handling of Romania election content in grilling by EU lawmakers

BUCHAREST, Romania (AP) — TikTok took down several networks that tried to meddle in Romania's elections, executives said Tuesday as they defended the company's election integrity measures to European Union lawmakers.

Tesla Cybertruck Crash In California Claims 3 Lives, Leaves 1 Seriously Injured

In a tragic incident early Wednesday, a Tesla Cybertruck crashed in Piedmont, California, resulting in three fatalities and one serious injury.

Why Do So Many Billionaire Investors Seem Scared of This Bull Run? - Ad

Well-connected billionaires like Warren Buffett have been selling off US stocks at an alarming rate. Today, one of America's most trusted market experts is stepping forward to explain what's really going on behind the scenes of this bull market - and why you could soon face losses of 50% or more if you do nothing.

Search for UnitedHealthcare CEO's killer yields evidence, but few answers

NEW YORK (AP) — They have seen him smiling on a hostel security camera, but don’t know his name. They found the backpack he discarded while fleeing, but don’t know where he's gone.

A top Fed official leans toward December rate cut but says it depends on economic data

WASHINGTON (AP) — A top Federal Reserve official said Monday that he is leaning toward supporting an interest rate cut when the Fed meets in two weeks but that evidence of persistent inflation before then could cause him to change that view.

Elon's New Tech Could Be Bigger Than Tesla & SpaceX... Combined - Ad

Forget rockets or brain implants... Elon's new AI product could be his biggest invention yet. Jeff Brown tried it himself recently and caught his experience on camera. See this footage because according to Tesla Magazine, this new product "could well shape the technological and economic future of our society."

Trending Now

Information, charts or examples are for illustration and educational purposes only and not for individualized investment management This message contains commercial elements, such as advertising. We only send these offers to those who have opted in to our newsletter. Past performance is not indicative of future results. For these reasons we strongly suggest trading in a DEMO/Simulated account. The information provided by us is for educational and informational purposes only. We make no representations or warranties concerning the products, practices or procedures of any company or entity mentioned or recommended and have not determined if the statements and opinions of the advertiser are accurate, correct or truthful. If you use, act upon or make decisions in reliance on information contained or any external source linked within it, you do so at your own peril and agree to hold us, our officers, directors, shareholders, affiliates and agents without fault.

Copyright activatrade.ca
Privacy Policy | Terms of Service