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Homebuilders Are Slashing Prices - But Only In Certain Markets

Benzinga Advisor
April 20, 2025

If you're watching the housing market closely, here's something to pay attention to: Builders are sitting on more unsold homes than we've seen since the Great Recession. And that's leading to something pretty rare in real estate -- real deals.

Thanks to years of aggressive building during the post-pandemic housing boom, combined with today's higher mortgage rates and affordability challenges, some builders are sitting on a glut of "spec homes" -- move-in ready properties built without a buyer lined up.

To move these homes, they're offering major incentives: we're talking lower interest rates (thanks to mortgage rate buydowns), credits toward closing costs, and even cash for upgrades. In some areas, prices are dropping by tens of thousands of dollars, according to a Yahoo Finance report.

See Also: ‘America First Is OK, But Not America Alone,’ JPMorgan CEO Jamie Dimon Says

But -- and it's a big but -- this isn't happening everywhere. Markets like Texas, Florida, and parts of Arizona, where new construction homes have exploded in recent years, are seeing the biggest discounts. Think of suburbs around Austin or San Antonio, where buyers have scored five-figure price cuts, plus perks like new appliances and upgraded finishes. Meanwhile, more land-constrained areas like coastal California or parts of the Midwest still have limited inventory and red-hot demand. There? Prices are holding firm.

It's a tale of two markets: one where buyers can finally flex some negotiating power, and another where bidding wars are still the norm.

Builders are walking a fine line right now -- clearing out inventory while bracing for the next wave of economic uncertainty. That's why they're prioritizing flexibility. Many are shifting to spec home construction. This is not just to meet buyer demand for quick move-ins, but also to get ahead of potential tariff hikes and rising labor costs.

So what does this mean if you're house hunting in 2025? If you're in the right market -- or willing to move to one -- you might find a new construction home that's suddenly within reach. But don't wait too long. As inventory gets cleared out, the leverage may swing back to sellers sooner than you think.

Now Read:

  • Top 3 Real Estate Stocks That May Explode In Q2

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