Apple Revamps Leadership, Preps New Vision Pro Headsets Amid Commercial Hurdles

Bibhu Pattnaik

April 13, 2025

Apple Inc. (NASDAQ:AAPL) is reportedly gearing up to introduce two new Vision Pro headsets and revamp its iPadOS. This comes amidst a major reshuffling in the company’s leadership and challenges related to the commercial success of the Vision Pro.

Bloomberg's Mark Gurman, in his latest weekly "Power On” column, revealed that Apple has been witnessing significant internal shifts. The company recently reassigned the leadership of Siri from AI chief John Giannandrea to Mike Rockwell, who previously led the Vision Products Group (VPG).

This resulted in the dissolution of VPG, with its components being reabsorbed across the company. Rockwell now reports to Craig Federighi, the head of all software engineering, while maintaining his previous responsibility over software engineering for the Vision Pro.

The first Vision Pro device, a $3,500 headset, despite its technological prowess, has not achieved commercial success. This, along with recent product cancellations and engineering issues, has raised concerns among employees about potential layoffs. The company is now reassessing its approach to the Vision Pro, contemplating whether to launch a new model or modify the product to attract more consumers.

Also Read: Inside Apple’s Silent Revolution--AI Doctors, Nutrition Tech, And A New Retail Boss

Despite competition from cost-effective alternatives like those offered by Meta Platforms Inc., Apple is forging ahead with the development of two new Vision Pro models. One model aims to address the current model’s weight and cost issues, while the other is expected to connect to a Mac, offering an ultra-low-latency system for streaming a user’s Mac display or connecting to high-end enterprise applications.

Apple is also planning a major overhaul of iPadOS to make the tablet more like a Mac, focusing on productivity, multitasking, and app window management. This move is in response to user feedback that the hardware capabilities of the iPad far outstrip its software.

According to Gurman, the leadership reshuffle and the planned launch of new Vision Pro models indicate Apple’s commitment to overcoming the commercial challenges faced by the Vision Pro.

The company’s decision to revamp iPadOS also reflects its responsiveness to user feedback and its dedication to enhancing user experience. These developments could potentially shape the future of Apple’s product line and its position in the competitive tech market.

This Gold Miner Has the Map, the Metal, and the Momentum - Ad

Could You Use Some Instant Cash Upfront? - Ad

Elon's Greatest Invention... Hidden in South Memphis? - Ad

Popular

Donald Trump Calls For Soros To Be Imprisoned: 'He's A Bad Guy'

President Trump has advocated for the imprisonment of billionaire Democratic donor George Soros.

Broadcom, Lululemon, Opendoor, Docusign And Neonode: Why These 5 Stocks Are On Investors' Radars Today

U.S. stocks advanced on Thursday, with the Nasdaq Composite jumping over 200 points, or nearly 1%, to 21,707.69.

Is This Elon's Worst Nightmare?

Is This Elon's Worst Nightmare? - Ad

Elon's empire looks doomed - crashing sales, lost tax credits, and media backlash. But behind the scenes, Tesla is about to unleash a breakthrough Forbes calls a "multi-trillion-dollar opportunity." It's not the end - it's the start of a 25,000% AI comeback.

US firm agrees $500 million investment deal with Pakistan for critical minerals

ISLAMABAD (AP) — A U.S. metals company signed a $500 million investment deal with Pakistan on Monday.

A rebel-held Congolese city uses damaged banknotes due to a cash shortage

BUKAVU, Congo (AP) — In the city of in eastern , Alain Mukumiro argues in a small wooden hut with a shopkeeper who refuses to take his money.

Inside: What's Going on Behind the Scenes in DC?

Inside: What's Going on Behind the Scenes in DC? - Ad

Former CIA officer Buck Sexton just met with Trump and VP J.D. Vance - and what he uncovered inside the West Wing is stunning. With ties to Tulsi Gabbard, Mike Johnson, Kash Patel, and more, he's rushing this urgent interview to reveal shocking secrets unfolding behind the scenes right now.

Murdoch Family Succession Battle Settled: Fox News Will Stay Conservative

The Murdoch family's succession battle has ended, with Lachlan Murdoch cemented as the new leader of Rupert Murdoch's vast media empire.

Powerball Jackpot Soars To $1.1 Billion After No Winning Tickets, 5th Largest In History

The Powerball jackpot has reached $1.1 billion after no winner in Saturday's drawing, with nine tickets earning $1 million.

Analysts Project This Stock Could Jump to $14 a Share. You Can Still Invest for $3.50.

Analysts Project This Stock Could Jump to $14 a Share. You Can Still Invest for $3.50. - Ad

The AI company making heart disease easier to detect is offering investors $3.50 investment units that include one convertible preferred share and one warrant, providing investors with access to 2 common shares. Based on analyst 1- year projections, that amounts to a near-term 500% return potential.

Poland Shoots Down Russian Drones, First Direct NATO-Russia Clash Since Ukraine War Began

Poland's armed forces intercepted and shot down Russian drone-type objects in its airspace on Wednesday morning.

Stock Market Today: S&P 500 Futures Gain, Dow Tumbles Ahead Of Crucial Payrolls Report—Broadcom, DocuSign, Lululemon In Focus

U.S. stock futures were fluctuating on Friday following Thursday's positive moves. Futures of major benchmark indices were mixed.

Did This New AI Just Replace Google?

Did This New AI Just Replace Google? - Ad

Elon Musk's xAI just launched a model that could disrupt Google and even challenge ChatGPT. For the first time, you can stake in xAI with as little as $500 - but you must move before the Oct 1 funding round.

Trump to host top tech CEOs — except Musk — at White House dinner Thursday

WASHINGTON (AP) — will host a high-powered list of tech CEOs for a dinner at the White House on Thursday night.

Home Depot stores, long a hub for day laborers, now draw immigration agents out on raids

LOS ANGELES (AP) — At a Home Depot parking lot, a man patrols on a bicycle for federal immigration agents, toting a megaphone on his hip so he can blast a warning to day laborers waiting to land a landscaping or construction job.

[Revealed] Trump's Next AI Executive Orders?

[Revealed] Trump's Next AI Executive Orders? - Ad

A White House insider with direct ties to Trump's inner circle just revealed what he calls "Manhattan II" - a potential $2.2 trillion AI initiative set to launch as soon as Oct 15. He says this could mirror past U.S. projects that minted fortunes - with small firms soaring 5,000% to 10,000% over two decades. And now he's giving away his #1 stock pick for free before the deadline.

OpenAI To Mass-Produce 1st Proprietary AI Chip With Broadcom, Secures $10 Billion Deal: Report

OpenAI is set to begin mass production of its first proprietary artificial intelligence chip next year through a partnership with Broadcom.

Mortgage Fraud Is Now A Trump-Era Flashpoint—Here's Everything You Need To Know

Given the recent high-profile cases, Benzinga decided to take a closer look at what mortgage fraud is and how it can be committed.

Elon's "AI Heist of the Century" Exposed

Elon's "AI Heist of the Century" Exposed - Ad

When Elon bought Twitter, pundits cried mistake. But it was a Trojan Horse. Inside xAI he's flipped a project that could reshape intelligence-and open a massive profit window. One analyst found a backdoor for regular investors.

How To Earn $500 A Month From General Mills Stock Ahead Of Q1 Earnings

General Mills offers an annual dividend yield of 4.88% ($2.44 a year). Here's how investors can pocket a regular $500 monthly.

Explosions heard in Lithuania's capital after railcars loaded with liquefied gas catch fire

VILNIUS, Lithuania (AP) — Powerful explosions were heard in the suburbs of Lithuania's capital Wednesday morning after several railcars loaded with liquefied gas caught fire, authorities said.

Gold Alert: Extraordinary Upside in One Stock (Not a Miner)

Gold Alert: Extraordinary Upside in One Stock (Not a Miner) - Ad

Gold has hit all-time highs, breaking $3,600 an ounce - but history shows it could be on the verge of its biggest bull run in over half a century... triggered by a likely major event, eerily similar to what happened in the 1970s. (It's NOT inflation or anything you're likely expecting.) Now, a top analyst says you can capture ALL of the upside without touching a risky miner or a boring exchange-traded fund. He sees extraordinary potential gains long term with very little risk.

Trump Tariffs To Push 875,000 Americans Into Poverty? Survey Sizes Up Economic Impact

A non-partisan research centers uses two methods to predict how many more people will fall into poverty in the United States due to tariffs.

Don't look now, but there's an AI-generated Italian teacup on your child's phone. What does it mean?

In the first half of 2025, she racked up over 55 million views on TikTok and 4 million likes, mostly from tweens glued to their cellphones. Not bad for an AI-generated cartoon ballerina with a cappuccino teacup for a head.

This Gold Miner Has the Map, the Metal, and the Momentum

This Gold Miner Has the Map, the Metal, and the Momentum - Ad

JPMorgan is forecasting that gold will push past $4,000, and this Nevada operation is positioned to benefit. Historical estimates show its property could hold around 1.8 million ounces of measured and indicated gold, backed by infrastructure and billionaire investors. The company's already producing, refining gold onsite and looking to expand. That's not a dream-stage story-that's a head start.

At TIFF, the mid-sized movie strives to survive

TORONTO (AP) — Anyone will tell you it’s the audiences that make the . They aren’t purely industry folks, like they are in Cannes or Venice, but more boisterous, enthusiastic moviegoers with their own rituals, like growling like buccaneers at the piracy warning that plays before each screening.

Opendoor Is A 'Stock That Could Be The Amazon Of Housing': Eric Jackson

Eric Jackson sees Opendoor as able to simplify the experience of buying and selling a home in the same way that Amazon revolutionized retail.

Could You Use Some Instant Cash Upfront?

Could You Use Some Instant Cash Upfront? - Ad

Millionaire trader Jeff Clark's #1 income strategy gives you the chance to collect instant cash payouts, as much as $100 to $1,000 upfront! The great part is you can collect these upfront cash payouts without owning a single stock.... Jeff's put all the details in a special briefing titled Infinite Income Manifesto.

Stock Of The Day: Breakdown In Archer Aviation?

Shares of Archer Aviation have broken a support level. This can be bearish and would suggest they trend lower.

This Chinese $30K Tesla Model 3 Rival Secured 10,000 Orders In Seven Minutes

Xpeng's P7 sedan launched in China with over 10,000 orders in 7 mins. Rival Tesla also released new models for Chinese market.

Elon's Greatest Invention... Hidden in South Memphis?

Elon's Greatest Invention... Hidden in South Memphis? - Ad

Markets shaky? Elon Musk is quietly building "the most powerful supercomputer in the world" in South Memphis - to fuel the first superhuman AI. Even though it's inside his private firm xAI, there's a backdoor for regular investors. Starting with as little as $500, you could secure a stake - but the next funding round could open as soon as Oct 1st.

AI Apocalypse? Why language surrounding tech is sounding increasingly religious

TORONTO (AP) — At 77 years old, has a new calling in life. Like a modern-day prophet, the Nobel Prize winner is raising alarms about the dangers of uncontrolled and unregulated

Israel launches a satellite to expand its surveillance capability throughout Middle East

JERUSALEM (AP) — Israel has launched a new spy satellite that defense officials described as a strategic cornerstone, saying it will strengthen their surveillance capacity across the Middle East in the years ahead.

Is This Elon's Worst Nightmare?

Is This Elon's Worst Nightmare? - Ad

Trump's Tariffs, Wall Street's Fear Gauge And A Veteran Economist's Dire Warning: This Week In Economy

Markets kicked off September on shaky ground as tariffs, weak jobs data, and warnings of a global collapse rattled investor confidence and fueled volatility.

China launches probes targeting US semiconductors ahead of Madrid trade talks

TAIPEI, Taiwan (AP) — China launched two probes targeting the U.S. semiconductor sector Saturday ahead of this week on trade, national security and the ownership of social media platform TikTok.

Inside: What's Going on Behind the Scenes in DC?

Inside: What's Going on Behind the Scenes in DC? - Ad

Trump's Nvidia Export Deal Collides With AI GAIN Act — Chipmaker Warns New Bill Could Cripple Global Competition

Nvidia warned that a new U.S. bill could hurt its global edge by restricting AI chip exports, while growing pressure pushes tech firms like OpenAI to seek alternatives.

New Jersey's massive American Dream mall sued for selling clothes on a Sunday

On any given Sunday, in New Jersey allows visitors to hit an indoor ski slope, surf an artificial wave, ride roller coasters — or shop for a new outfit at dozens of big-name retail stores.

Analysts Project This Stock Could Jump to $14 a Share. You Can Still Invest for $3.50.

Analysts Project This Stock Could Jump to $14 a Share. You Can Still Invest for $3.50. - Ad

Ethereum Co-Founder Vitalik Buterin Responds to Security Concerns Over OpenAI's ChatGPT

Ethereum co-founder Vitalik Buterin has voiced his concerns over potential security risks associated with OpenAI's ChatGPT, which could lead to the leakage of personal user data.

Trending Now