Elon Musk's Social Media Platform To Launch X TV App

Lekha Gupta

April 23, 2024

Tech billionaire Elon Musk’s social media platform X, formerly Twitter, and disclosed they are launching the X TV App.

In a post on X, CEO Linda Yaccarino said that the X TV App will bring real-time, engaging content to the consumer’s smart TV and offer a high-quality, immersive entertainment experience on a larger screen.

From the small screen to the big screen X is changing everything. Soon we'll bring real-time, engaging content to your smart TVs with the X TV App. This will be your go-to companion for a high-quality, immersive entertainment experience on a larger screen. We're still building itâ€¦ pic.twitter.com/QhG6cVDpZ8
— Linda Yaccarino (@lindayaX) April 23, 2024

The app is expected to offer a cross-device experience and facilitate organizing videos by subject for a personalized experience.

X TV app is an interesting choice as Elon Musk has been a vocal critic of Meta Inc.’s (NASDAQ:META) Instagram.

Musk expressed his dislike for Instagram yet again, reacting to a reel posted by a user on X.

“That annoying Instagram logo keeps popping up in videos. Makes things worse.”

Musk is referring to the Instagram logo watermark that appears on downloaded Reels alongside the name of the user to whom the video belongs.

Last week, in response to the appearance of pro-Nazi content on X, South Korea’s leading automaker, Hyundai decided to halt its advertising. This decision comes after a sponsored post from Hyundai was found next to anti-Semitic and pro-Nazi posts.

The Pakistani Interior Ministry revealed last Wednesday that it blocked access to X in February, citing national security concerns.

Also Read: BREAKING: Elon Musk’s X Is Down, It’s Not Just You

Photo by Angga Budhiyanto on Shutterstock

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